Finding your aha moment cracked#
Finding your aha moment trial#

But the ultimate reason why they use these two might be because of the ease of scheduling. For example, users who retain might be using the video conferencing and calender feature. Because, this might expose the loopholes in the pattern. This is as important as identifying the pattern. Once you understand the information, you need to supplement the data by getting feedback from your users. Most retained users AND few churned users = correlation.Few retained users AND few churned users = no correlation.Most retained users AND most churned users = no correlation.So, you need to look at the below subset: Here we are looking at the behaviours that helped retention. To identify the pattern put together 15-20 behaviours that you think correlates with the users.

Finding your aha moment trial#

On which day of the trial did they interact with the core feature?.

What are the features that they interacted with?.

Did your users complete the onboarding experience?.

To get the best from your analytics platform, you need to identify a certain pattern. Start identifying patterns using analyticsĪnalytics is a life saver when it comes to getting insights on your user’s aha moment. This will nudge users towards the aha inducing behaviours. Now, as a product manager, you need to identify the set of actions that correlate to this discovery. When this is done, and they realize the true benefit of your app, things click and that’s their aha moment. When a user starts evaluating your product, the first thing that they seek are ways by which your product can address the shortcomings that they face. Because, this way, you can never go wrong.

Finding your aha moment cracked#

If as a product marketer, you understand what could be the Aha moment for your users, you have cracked a great sales strategy. In this example, the user might experience multiple Aha moments. Inorder to benefit from this, as an organization you need to help your users find this moment by eliminating all the possible distractions that get in their way. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truth”. Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. This is an emotional moment for the user and most of the time, this has a huge impact on the buyer decision making process. This is the exact moment when your users understand the value of your product and how it benefits them. If you have chances, you are still using the product. Have you ever tried out a product and thought “ wow”?